how do you know what the people’s behavior and why they behave that way

Question: how do you know what the people's behavior and why they behave that way
- Keywords:
  behaviour,
  human,
  people
Asked by MaisieB to Jenna M, Chon I Kam, Benji Turnbull on 5 Mar 2026.
- Jenna Matthews answered on 5 Mar 2026:
  
  For my job, we do user research to understand what people need from a product and how they use it. Sometimes what they say they want isn’t actually what they need. So we arrange interviews or focus groups and we ask people what they like and don’t like and we observe them using a product or system to understand their behaviour.

Question: how do you know what the people's behavior and why they behave that way