Question: How do you make shampoo suitable

Jules Oriou answered on 23 Mar 2026:

Great question! There are many different factors to take into account, but the key question is: what do your target consumers want and can afford? It will vary between countries, hair type, habits, wages… Once you know that you can design the right shampoo formulation and tune it to fit the brand (does the look and smell fit with Dove, Tresemme or Sunsilk?).